Picture the perfect outcome of any project, campaign or event and then ask yourself how do I achieve that?
Front to back planning is essential to really make the most of any opportunity.
It seems an obvious point to make but good communication can make the difference between a project’s success or failure.
A consistent brand is important as consumers are far more likely to invest in something they feel familiar with, in turn creating loyal customers.
Months of development, endless changes to code, rigid structures, prohibitive design restrictions, being met with a sharp intake of breath at any unorthodox suggestion, out of date copy which sits there for months, high costs making regular updates near impossible.
Is your brand making an impression?
An effective brand identity is made up of a number of parts, which when combined can communicate more than simply a company name, or what products and services are on offer.
It’s easy to mistake a logo for a brand, when in reality a brand is so much more. Here we look at that elusive element that can help define a brand. A graphic, symbol or shape that ties all the elements together.
The saying goes 'if it ain't broke, don't fix it' and it is an attitude many of us use in our everyday lives. When it comes to your businesses communications, however, it is another story.
Here we look at the use of colour in your identity, it’s strengths and weaknesses.