Lifting the bonnet on your organisation, both internally and externally, to identify your ‘who, what, how’ and determine how these could (and should) be evolved to build your new brand positioning that supports your business growth. Components include leadership workshops, stakeholder interviews, desk research, competitor analysis, brand touch point review concluding with in an in depth DISCOVER report and brand recommendations.
Creating your brand from the inside out. We define your new brand story including point of difference, brand vision, values, archetype, strap line and supporting key messages. These are then brought to life through your new brand identity and supporting visual brand world with associated type, colour, and image style. The output of this stage is a unique, authentic and compelling brand, both verbally and visually
The final component in the process is the nitty gritty of delivery. Informed by the brand audit during the DISCOVER stage, and your new identity and visual brand world from CREATE, we execute your new brand across the right communication channels. Focusing on both online and offline, we build a launch plan to drive maximum ROI from your brand investment.