Collaboration is important to business success as it merges the unique skill sets of the thinkers and the doers on your team to generate innovation.Therefore, it is critically important that collaborative spaces, either formal or informal, are incorporated in your workplace and are designed to maximum effect.
It is often the reality that there is a natural divide between teams and sections within your business, but by creating hubs or zones within the workplaces will provide places where individuals from all teams can interact to share opinions and ideas that may make the difference to the business.
PR and marketing campaigns can strengthen a strategy that communicates a brand’s vision and values, but these can be undermined in the workplace if the office space doesn’t align with the promise of your brand message.
If your brand communicates sustainability, a cutting edge approach or professionalism, but your offices reflect the opposite, what message does this send to your staff and clients?
Studies have shown that the physical workspace is responsible for 24% of job satisfaction, which is a large proportion of what makes your team happy. A happy team will positively influence productivity and performance, which is essential to a healthy functioning business.